FAQ

Frequently Asked Questions

Everything you need to know about how Marra works, what it costs, and how it protects your loved one's data.

1 General

Marra works on any phone — including traditional landlines, old mobile phones, and modern smartphones. No internet connection is required for the core voice calling features. The app provides extra features on smartphones (iOS and Android), but the essential DailyCheck calls work on any phone your loved one already has.
No hardware required. No smart speakers, no sensors, no wearables. Marra works entirely through existing phones and the Marra app (for family members). Your elderly relative does not need to learn anything new — they simply answer the phone as they always have.
Phase 1 supports English fully. Phase 2 adds Welsh (700,000+ speakers), Urdu, Bengali/Sylheti, Punjabi, and Polish. Phase 3 adds Gujarati and Somali. All language versions are reviewed by native speakers and community health workers to ensure cultural appropriateness and accuracy.
Marra is currently in pilot phase. DailyCheck and CareReady MVP are being developed with a structured 10-patient pilot planned for Month 4. We are accepting applications from families interested in joining the pilot programme. Apply via the contact form and our team will be in touch.
Sentai (our closest competitor) requires a £100+ smart speaker device and home broadband — excluding the very people who need it most. Marra works on any phone with no setup cost. We are also the only solution combining outbound AI calling, NHS prescription integration, full medication management, proactive correspondence monitoring, and multi-language support in a single voice-first product.

2 Compliance

DailyCheck, CareReady, and PostGuard are not medical devices — they are communication and care coordination tools. PillWise is being reviewed under MHRA Class I (low risk) classification in Phase 2. Marra does not make clinical diagnoses or treatment decisions. All clinical summaries are clearly labelled as patient-reported information for GP review.

3 Privacy

All health data is encrypted at rest and in transit, stored in AWS London (UK region only), and fully UK GDPR compliant. We are ICO registered and maintain a complete audit log of all data access. Email and SMS monitoring requires explicit patient consent and no message content is stored — only summaries are retained. We follow NHS DSPT (Data Security and Protection Toolkit) standards.

4 DailyCheck

Family members receive a daily summary of the check-in via the Marra app. If a call is missed, the system automatically retries. After the first missed call (Yellow flag), a gentle push notification is sent to family. After the second miss (Amber flag), an SMS alert goes out. Continued non-response triggers a Red flag with an escalation call. Family contacts can also set their own notification preferences.

5 CareReady

CareReady uses Accurx, an NHS-approved clinical communication platform already used by over 95% of GP practices in England. The patient reviews the AI-generated summary before it is sent, and it arrives in the GP's workflow before the appointment starts. No new software or NHS IT approval is needed on the GP's side.

6 PillWise

PillWise is informational only and clearly labelled as such. Label recognition is cross-referenced against the NHS dm+d database for accuracy. The patient always confirms the information on screen before it is stored. Any medicine information is accompanied by a clear disclaimer that it should not replace pharmacist or GP advice. Our label recognition system achieves over 98% accuracy on standard UK medicine labels.

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