AI care for your elderly loved ones by voice, on any phone.
- Lives alone. Her carer visits at 8am and 6pm. Nobody checks between visits.
- Takes 6 tablets a day — not always sure she has the right ones.
- An NHS letter arrived last week. She hasn't opened it.
- GP appointment in three weeks. She's already forgotten which symptoms to mention.
Marra solves every part of Margaret's daily reality.
Built to NHS Standards · Eligible for UK Innovation Funding
A pressing need, at national scale
The UK's elderly care system is under unprecedented pressure. Marra is designed to help — at scale.
Voice AI that bridges elderly people with modern healthcare
Marra is a pre-launch AI-powered care platform, purpose-built for the 12+ million elderly adults in the UK. It operates over any telephone — no apps, no smartphones, no internet access required.
Each morning, Marra calls and conducts a structured health check-in. It generates GP-ready pre-visit summaries, manages medication reminders, reads and triages incoming post aloud, and immediately alerts designated family members when concern thresholds are triggered.
A complete care ecosystem, by voice
Each module addresses a specific, high-frequency care need. Together they form an always-on safety net for elderly independence.
DailyCheck
Proactive AI voice calls that check in daily, log health, and alert family when something isn't right.
- Proactive outbound AI voice calls on any phone (including landlines)
- Always-available in-app conversation without a phone call
- Modified call schedule — morning, afternoon, or custom timing
CareReady
Full appointment management: reminders, pre-visit voice preparation, and clinical summaries delivered to your GP.
- Appointment detection from NHS records and calendar
- Push notifications and SMS appointment reminders
- Voice call reminders the day before and morning of appointment
PillWise
Complete medication companion: schedules, reminders, label scanning, and NHS prescription verification by voice.
- Personal medication schedule: morning, lunch, evening, night
- Voice-queryable medicine list — just ask what to take
- Medicine label scan and NHS prescription verification
PostGuard
Monitors physical post, email and SMS — reads, summarises, and helps your loved one respond to correspondence by voice.
- Physical post monitoring via camera scan
- Email monitoring with explicit consent (Gmail, Outlook)
- SMS monitoring for NHS and care-related messages
Simple for users. Powerful under the hood.
Marra operates entirely through a standard phone call. The intelligence lives in our platform — not in the user's hands.
Marra calls
Every morning at a pre-set time, Marra calls the elderly person's landline or mobile. No apps. No internet. No setup required.
AI converses
Our AI conducts a warm, structured conversation — asking about health, medicines, post, and wellbeing. Responses are transcribed and analysed in real time.
Family & GPs alerted
Marra sends structured summaries to the family dashboard and, where consent is granted, forwards GP pre-visit notes via Accurx — automatically.
Structured path to market
Marra is currently in active development. Below is our phased commercialisation plan aligned with NHS procurement and SBRI funding cycles.
MVP Launch
Q3 2025 — Q1 2026
- DailyCheck module
- CareReady module
- NHS FHIR R4 integration
- Accurx GP messaging
- Family dashboard (web)
Platform Expansion
Q2 — Q3 2026
- PillWise module
- NHS Login integration
- Flutter mobile app
- 8-language voice support
- SBRI Phase 1 application
Clinical Validation
Q4 2026 — Q2 2027
- PostGuard module
- DTAC framework compliance
- NHS pilot partnership
- NIHR i4i application
- CE/UKCA marking
NHS Scale & International
2027 — 2028
- NHS SBS Framework listing
- Social care integration
- Ireland & Australia markets
- Series A fundraising
- Carer agency partnerships
Supporting 8 languages from day one
The UK's elderly population is culturally diverse. Marra speaks their language.
What people are saying
"My mother lives alone in Sheffield and I'm in London. Before Marra I worried constantly. Now I get a daily summary of how she's doing and I know if she misses a call. It has completely changed my peace of mind."
Margaret Thompson
Daughter, Marra Pilot Family
"The pre-visit summaries from CareReady are remarkably accurate. Patients arrive having already articulated their concerns and I can see a structured history before they sit down. It saves time and genuinely improves the consultation."
Dr. James Okafor
GP, NHS Primary Care
"I just speak to it like I would a person. It reminds me about my tablets every morning and reads my letters to me. My daughter set it up and I didn't have to do anything complicated. I think of it as a friend who checks on me."
Arthur Patel
Pilot User, Age 82, Birmingham
"We use Marra to bridge the 8-12 hour gaps between care visits. The traffic-light alerts mean our team responds only when it matters. It has reduced emergency callouts by being an early warning system."
Sarah Whitfield
Care Coordinator, Home Care Agency
Latest from Marra
From GP Visit to Clinical Summary: How CareReady is Changing the Appointment Experience
Marra's CareReady module prepares elderly patients for GP appointments through voice, generates a clinical summary, and delivers it to the GP via Accurx — before the patient even walks in the door.
Voice AI in Healthcare: How Marra Makes Technology Accessible to Every Elderly Person
Why voice-first design is not just a feature preference — it is a fundamental accessibility choice that determines whether elderly care technology reaches the people who need it most.
The Silent Crisis: 3.8 Million Elderly People Living Alone in the UK
With 3.8 million elderly people living alone and 2 million with unmet care needs, the UK faces a growing care gap that technology can help bridge — without replacing human connection.
Designed for families, care agencies, and the NHS
Simple, transparent pricing with no hidden fees.
Pilot
Join our early-access pilot. Full access to DailyCheck and CareReady for selected families working with us to shape the product.
Apply for PilotFamily
Complete peace of mind for families with an elderly relative living independently. All four Marra modules included.
Get StartedNHS / ICB
For NHS Integrated Care Boards, GP surgeries, and care agencies. Bespoke contracts with clinical governance and dedicated NHS integration.
Contact for PricingFull pricing details on our pricing page
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